Wendys: Food Ordering (AR)
Sketch Up 3D | GoPro 3D | Adobe Illustrator | Sketch
Wendy came up to us with a challenge.......
" We get a lot of customers daily during the peak hours and there the wait/order time is way more than usual. We want a solution that can improve their buying experience at Wendy's "
The Wendy’s Company is the world’s second-largest quick-service hamburger chain in the United States, by volume, with more than 6,500 franchise- and company-operated restaurants in the US and 28 countries and US territories worldwide.
Source: MMA C.S
What we Understood
Design Thinking Workshop
We started with a design thinking session with stakeholders to understand the real problem that we are solving
Following the ethnography and desk research, I began working on these questions.
With a good amount of data, I created an affinity diagram to sort and extract the Important data.
Turning scribbles into prototype
Does it actually work ?
Conducted testing with .......
Change 1 (before and after with measurements like the other ladies portfolio)